Small Business SEO - Taking the Head Cheerleader on her first date!

Small Business SEO – Pick a cheerleader!

Small Business SEO strategies are many. Some tactics are often characterized as “white hat” and “black hat”, meaning that some are more on the ethical side, and some are considered a kind of “hack” or “cheat”.

The tactic that I’m going to describe to you here is one that I learned from a webinar somewhere selling an SEO product that automates this process. While this is a legitimate SEO strategy, paying for backlinks may be considered more of a “black hat” tactic. Just a little fyi before we dig in here.

Placing links on major sites back to your pages.

In short, that’s what we are going to do. I’m going to go over a few little tricks that I learned from a webinar by DigitalMarketer.com

Small Business SEO – You Tube is my new Girlfriend

So we are going to go through posting a video on youtube.com, and some the of specific details of how to do this in a way that optimizes the SEO results that we get for that post.

Here are the steps we are going to take.

• Create a short 2-3 minute video related to our site and selected keyword phrase.
• Create a transcript of the video’s contents
• Pick a title that is “stacked” with our keyword phrase
• Write an optimized description for the video with a link back to our home page.
• Upload the video to youtube, using our selected title and description
• Once uploaded, we go back into the description and add a recursive link
• Pay to generate traffic to the video – black hat

Small Business SEO – Youtube: Step 1 – Creating a Video

This part can be a bit scary for some people. Everyone thinks they have to put themselves on camera, and that is just not true. The guys over a digital marketer have some great suggestions for creating videos. The one I really like is a screen capture video, where you do a simple text-based powerpoint presentation with a voice-over.

So pick a topic that you can heavily lace with your keyword phrase and start making your short 2-3 minute presentation. You are going to be surprised how quickly 2-3 minutes go by. And trust me, the more of these you do, easier it is going to be. These little videos are like little GOLD Small Business SEO nuggets. (ps…if you have the money, you can always just go to fiverr.com or elance.com and pay someone to make you a short video.)

Small Business SEO – Youtube: Step 2 – Transcript

This is important because we are going to include this transcript with our video upload and it will help to emphasize the keyword phrase for which we are trying to rank. If you are paying someone to do your video, but you want to keep control, go ahead and write the transcript first, then give it to the person making the video.

Small Business SEO – Youtube: Step 3 – Pick a “stacked” Title

When we upload our video to youtube we want to stack our title with our keyword phrase. So if your keyword phrase is “Vintage Clothing”, you may do a video with this title, “Vintage Clothing Care Instructions for Vintage Clothing.” Sometimes your title is going to look a little funny, but that’s ok. The point is that if we can get that key phrase in there twice, and make it look ok, then do it. This is only going to help our video to rank higher on youtube for “Vintage Clothing”, and in turn will help increase our main website’s visibility.

Small Business SEO – Youtube: Step 4 – Write an optimized description

When you upload your video to youtube, you are going to have to write a short description. We want to do several key things. First, make sure to start your description with your keyword phrase, and include your keywords in that description in several places without sounding completely weird. Next, make sure you have a link back to your main website in the description. This is the key thing that we are really getting out of this. Google is going to see that there is a video on youtube, that is ranking for the search term, and also pointing back to your site, which we also want to rank for that search term.

Small Business SEO – Youtube: Step 5 – Upload the video

At this point you should be able to upload the video, and fill out all of the information that we’ve just gone over. You also want to make sure and include that transcript.

Small Business SEO – Youtube: Step 6 – Add recursive link

I personally can’t vouch for if this really helps that much, but people I trust say it does, so I’m going with it. After your video is uploaded, go back and edit the description. Make sure to add a link to the url of the youtube video in the description as well.

Small Business SEO – Youtube: Step 7 – Get some traffic

So everthing we’ve done so far is pretty legit. What we are doing here is long-form SEO strategy. It takes some time, but each little bit helps. If you did 1 video per day for 20-30 days, all linking back to your site, you will definitely see some results. There is one strategy that we can take at this point to fast-forward our success.

There are two parts here. The first is that we can go to fiverr.com and pay for someone to create 500+ backlinks to our youtube video. IMPORTANT!!! Don’t go paying someone to create links back to your site. If google sees 500 links back to your site, they’re gong to know that there is NO WAY that you got popular that quickly. We want links back the Youtube video, which links back to your site. Google doesn’t mind if youtube gets 500 links, because youtube is the “Cheerleader!” She is already popular, and you are just riding on her coat-tails.

The second part uses a software that auto-submits your video to a BUNCH of video sites. Go to fiverr.com and search for “traffic geyser.” You can pay someone who has a TrafficGeyser.com account to submit your video for you. I would also recommend just going to trafficgeyser.com and filling out their information request. I can’t vouch personally for their system, as I do not have an account, but I’m on their email list and David Koenigs, the founder has sent me some really great free information. All very helpful stuff.

Small Business SEO – Youtube: Final Thoughts

To review, we’ve created a small video. We’ve linked it back to our main site, and we’ve paid some other people to create links to our youtube video. We’ve probably spent 2-3 hours of our own time, and paid $10 bucks on fiverr.com to get some backlinks. If we do this for 10 days, we end up spending $100 bucks, and have some really powerful backlinks to our site. Think about this…in the end you would have 5000 backlinks to 10 youtube videos, all linking back to your site. That’s one big powerful funnel.

Small Business SEO – Dating Around!

So the example we went over today only applies to youtube. If your brain is racing like crazy at this point it is because you are thinking of other sites like amazon.com (yes, you can publish ebooks VERY easily on Amazon.com), and wikipedia.com (Be careful with wikipedia, but if you have great content on a topic, it could be a linked source in an article). Another one that I’ve heard of is to create a post on an open .edu forum. Google LOVES the credibility of .edu backlinks.

That’s it for now. I hope I’ve given you some good information to get you started. I cannot take credit for coming up with any of this stuff, so below are some of the sites that I gathered this information from.

• http://digitalmarketer.com/
• http://www.trafficgeyser.com
• http://www.horndogsearch.com
• http://www.seobook.com

While all of these sites have GREAT information, I try to remind people not to get too excited when they hear about a product that will get them to #1 on Google. It IS work. There are some great tools out there that make some processes easier for you, but you MUST remember that they are only tools. You need to have fundamentals. One analogy I like is this: in your business, would you hire a head accountant because they knew how to use quickbooks, or would you rather have someone with an accounting degree, who knew the debits and credits of each transaction, and also knew quickbooks. Tools can only get you so far, but you will fall on your face without fundamentals.

Ciao! -Spencer

I can’t help it! Great 80s movie!